About US
Who We Are
Cryptic Design is a forward-thinking creative technology company that thrives at the intersection of science, art, and user-centered design. Our mission is to craft intuitive and immersive experiences that unlock new understandings and inspire exploration. By blending innovation, creativity, and existential curiosity, we create products and services that empower users and expand the boundaries of human experience.
Our Ethos
Our core values drive everything we do:
Learning: We embrace curiosity, continuous growth, and shared knowledge.
Empathy: We put users at the heart of our design, ensuring we meet their needs and aspirations.
Communication: Transparency and open dialogue foster collaboration and trust.
Adaptability: We evolve with challenges, staying flexible and responsive to change.
These principles guide us in delivering solutions that are not just functional, but meaningful and impactful.
Collaboration
Collaboration is our cornerstone. We bring together business leaders, designers, developers, and researchers in an environment where diverse perspectives fuel innovation. Through open discussions, active listening, and idea-sharing, we ensure every voice is heard and every solution is refined to its fullest potential. Our collaborative culture helps us build experiences that are greater than the sum of their parts.
Our Process
Our design process is a journey of discovery, creativity, and refinement. We approach each project with a commitment to delivering research-driven, intuitive, and impactful experiences.
Our process includes:
Discovery: Unearthing user insights and identifying problem areas through comprehensive research.
Define: Setting clear goals, strategies, and design requirements to guide the project.
Design Ideation: Brainstorming and developing creative solutions that blend innovation with usability.
Build: Bringing concepts to life with precision, using state-of-the-art technologies and iterative refinement.
This approach helps us create experiences that inspire, delight, and empower users.
Our Toolkit
We leverage a robust set of tools and technologies to bring our visions to life, ensuring seamless collaboration, precise design execution, and innovative development. Our toolkit supports:
Design & Prototyping: Crafting intuitive interfaces and user experiences.
Project Management: Streamlining workflows and maintaining project transparency.
Development & Deployment: Building immersive applications and scalable platforms.
Collaboration & File Management: Enabling efficient teamwork and secure asset handling.
This comprehensive toolkit allows us to create engaging experiences across a range of platforms, from mobile apps to virtual reality.
Our future
At Cryptic Design, we envision a future where science, technology, and creativity converge to unlock new possibilities. Projects like Lifa — an interactive universe simulator — reflect our passion for exploration, creation, and discovery.
We aim to expand our impact into games, music tech, XR, and beyond, creating experiences that inspire, delight, and empower. By blending research, design, and innovation, we’re shaping a future where technology enhances human understanding and connection.
The Team
Robert K. Croft
Founder & Managing Member, Cryptic Design
Robert K. Croft is a visionary UX designer and creative strategist with a passion for building intuitive, immersive, and empowering experiences. With years of experience in game design, user experience, and creative technology, Robert combines a deep understanding of human-centered design with a drive for innovation and creativity. He founded Cryptic Design to break barriers between technology, creativity, and human connection, offering products and services that are not only functional but deeply impactful.
Robert's expertise spans the intersection of games, music, XR, and digital services. He leads with a forward-thinking approach, ensuring Cryptic Design stays at the forefront of design excellence and creative innovation. Whether designing new gaming concepts, empowering creators, or expanding immersive technologies, Robert is dedicated to crafting experiences that inspire and connect.